Pinterest User Persona

The goal of this project was to develop a user persona for an existing interface that represented the primary user group. I chose to create a persona for Pinterest the social media web and mobile application. Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as 'pinning' on Pinterest) images or videos to their own or others' boards (i.e. a collection of 'pins,' usually with a common theme) and browsing what other users have pinned. 

Technology Used: Illustrator and User research

The Process:

Explored the interface on my own and conducted research on the primary user group for this application, collected data from user interviews, defined common user motivations, frustrations and goals and then finally created a User Persona in Illustrator.